Investing in an Android App?

Should Your Business Invest in Android App Development?

Let’s understand this! 

If you’re still wondering whether to invest in an Android app or not, then you are probably falling a lot behind. 

It does sound surprising, though!

Did you know?

As per Statista, Android OS accounts for more than 70% market share as of February 2024.

Now, you may probably wonder how important it is and how far you are as of now!

But don’t worry!

In this post, we’ll learn about the reasons to consider Android app development for your business.

Before that, let’s dive into its meaning and some important facts!

What is Android App Development?

Android App Development is the art of crafting software programs tailored to operate on Android-powered devices like smartphones, tablets, and smartwatches. However, building an Android app is not easy! 

From researching to coding, testing, and launching, there’s a lot more involved in the process. 

It is often observed that developers generally use Java or Kotlin to build Android apps. Whether you are a startup or an established business, an Android app development company offers a range of opportunities. 

Essential Tools for Android App Development 

Building an Android app for your business requires a toolkit that empowers you to transform your ideas into reality. Here is the complete list of the robust tools. 

• Android Studio

Often known as the official integrated development environment (IDE), it offers a robust set of tools. These tools help in building, testing, and deploying Android apps. 

• Android SDK

This tool includes a wide range of libraries and frameworks that help in a multitude of activities. These include developing, debugging, and deploying apps on the Android platform.

• Kotlin or Java Programming Languages

When it comes to Android app development, these popular programming languages come with flexibility, power, and extensive community support. 

Top Benefits to Consider an Android App for Your Business

Let’s take a look at the benefits of mobile apps for your business. 

• Popularity at its Peak

One of the popular features and benefits of considering an Android app is its easy accessibility to download via Google Play Store. 

Did you know?

Google Play has 3,722,148 apps while iPhone’s app store has 1,800,024 apps available. 

Well, that shows how the popularity of Android apps! 

This is a strong reason that shows why businesses are looking for Android app development! 

Easy-to-Find Resources 

You might be shocked to know that the market is flooded with multiple numerous Android app developers. When you have so much pool of professionals, you will have ample time to find and choose the right talent that caters to your business needs and budget. But always keep the cost in mind to make the right investment. Ensure you conduct proper research and check their reviews, portfolio, reputation, and experience to choose the right one for your app development project. 

Effective Customer Engagement

If you want to engage your target audience, then investing in mobile app development is incredibly important! When building an app, try to implement emerging tech such as Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR). Doing so can help enhance your brand awareness while offering a tailor-made user experience. If you sell products, let customers mark favorites or create shopping lists. Integrating your app with a review tool also makes it easier to gather feedback from your most engaged customers.

• Attract Audience Worldwide

It is no secret that the Google Play Store has abundant apps. When there’s a huge number of apps, you can find several users, too. Thus, it creates a room of opportunities for businesses to attract them and build a solid customer base. The best thing is that Android offers a multitude of distribution centers which eliminates the need for exclusive platforms. 

• Increased Return on Investments (ROI)

Since more than 95% of apps on Google Play Store are free of cost, there is lower per-user revenue based on the reports. Unlike iOS, Android platforms remain an ideal platform for accessing actionable data, information, products, and services to generate earnings. Android is equipped with an open-source and cost-effective software development kit (SDK) for its developers which ultimately leads to reduced development costs. 

Furthermore, businesses can even earn money via the app by incorporating in-app purchases. Since Android is already a popular platform and there are billions of Android devices, there’s no need to spend heavily on marketing campaigns. 

• Improved Sales and Loyalty

If you’re a business looking to boost your sales figure, then Android apps are a potential savior. The best part is that these apps enable businesses to showcase their products and advertise special deals. Ultimately, it will help attract a significant customer base. Ensure you offer reward points, discounts, and exclusive content to enhance user satisfaction and ensure customer retention.  Offer even more rewards, promotions, or discounts when users share your brand on social media. You can also use rewards program data to recommend more relevant products and foster return customers.

Faster Time to Market 

One of the biggest benefits of Android app development is that there is a wide range of libraries, tools, and frameworks available. When there are abundant resources available, developers don’t need to seek to waste their time or money. Moreover, when it comes to Android app development, Flutter & React Native are two of the popular technologies being used that don’t allow the developer to rewrite the code from scratch. 

Final Thoughts 

So, there you have it! Android app development presents an ideal avenue for bringing fresh ideas to life. Whether you are a startup or an established business, companies must embrace Android app development to reap the benefits. 

Planning to build an Android app? If so, your search ends here!

EitBiz is a leading Android app development company that helps businesses in crafting tailored Android applications of impeccable quality. Our seasoned team of Android app developers for startups boasts extensive expertise in building cutting-edge applications across various domains and industries. With a dedicated tech stack and hands-on experience, we have certified Android app developers who help build your dream app and make it your customers’ favorite. 

So, what are you waiting for? Simply Reach out to us at +1 (812) 530- 6300 or mail for a free consultation today.